Guerrilla Marketing for the Indie Writer- great post
The term was coined by Jay Conrad Levinson back in 1984, referring to Guerrilla Warfare, the use of unconventional methods in battle. Used by big companies with large budgets and individuals with limited funds, Guerrilla marketing is an effective strategy.
As Indie authors, we can’t just self-publish, sit back, and wait for the sales to come in. The book will not sell itself. It won’t. We have to sell it, and by any means necessary. Guerrilla marketing compliments the Indie author. It’s low cost with room for ingenuity.
Now, I can’t tell all the ways to Guerrilla market, but what I can tell you is that you should. Without a doubt.
You’ll need some ideas, some help, and some perseverance.
The basics. Here’s some must haves: a professional website, a blog, a Goodreads author profile, a Facebook page, and a Twitter account. The last two should be author only accounts, no tweets about…
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